CHALLENGE: Improve positive sentiment (likeability) and encourage positive engagement.
SOLUTION: Create fun, original animated content.
RESULTS
The animation and gifs generated positive brand sentiment with nearly 99% positive post reactions and exponentially increased engagements, shares and likes.
Couch Potatoes - Web Series for Mediacom Cable
![](https://cdn.myportfolio.com/1d2626ff9c61bafd9e486b6d1f920f6e/891f8cd5-62fb-4cea-a040-90e787f348be_rw_1200.png?h=3c0dc256374391401fe2a60a2641d72f)
Party Penalties - Gif Animation promoting 'Superbowl'
Unlucky Cat - 'March Madness' predictor (picked the losing team)