How do you pack a new stadium with soccer fans for an entire season?
Cross platform advertising to reach family, individual and Hispanic fans where they lived – That meant a flexible out of home campaign of digital subway panels and bus sides to highway billboards. Mix in targeted TV and social media to build fan loyalty, and the results It scored high satisfaction with fans with season individual game tickets sales up 30% over the previous season and stadium attendance up more than 33%.
Our New York Cosmos campaign netted 8 Telly awards including the only 2 Gold People Telly Awards!
NY COSMOS - FANS :30 SPOT
NY COSMOS - ACTION SPOT (WITH PROMOTION)
NY COSMOS - KICK OFF THE SUMMER SPOT (WITH PROMOTION)
NY COSMOS - FANS :30 W/PROMOTION (SPONGEBOB NIGHT)