New York Cosmos - Advertising

How do you pack a new stadium with soccer fans for an entire season? Cross platform advertising to reach family, individual and Hispanic fans where they lived – That meant a flexible out of home campaign of digital subway panels and bus sides to highway billboards. Mix in targeted TV and social media to build fan loyalty, and the results It scored high satisfaction with fans with season individual game tickets sales up 30% over the previous season and stadium attendance up more than 33%. Our New York Cosmos campaign scored 8 Telly awards including the only 2 Gold People Telly Awards!

NEW YORK COSMOS - 2017 SEASON CAMPAIGN

PHASE ONE - MARCH/APRIL
CAMPAIGN HASHTAG
Subway car cards on all MTA lines, digital urban panels in targeted subway stations, billboards approaching Coney Island and in MCU area and bus sides covering Brooklyn routes all contributed to generating high awareness of the NY Cosmos were now located in Brooklyn and tickets were on sale.
STADIUM SIGNAGE (IN AND AROUND)
PHASE TWO
MAY/JULY 4TH
OUT OF HOME ADVERTISING
POSTERS
SOCIAL MEDIA  |  WEBSITE RE-DESIGN
PHASE THREE
JULY 4 - OCTOBER
OUT OF HOME ADVERTISING
PRINT ADS
COLLECTIBLE PLAYER CARDS
PHASE 4
POST-SEASON 
OUT OF HOME ADVERTISING
POSTER CONCEPTS
SOCIAL MEDIA

You may also like

Re-issued / Remastered - Expanded Editions
2016
The Box Set Series
2014
ACF Fiorentina - St Columbus Day Parade
2020
Smithwick's Zoo
2017
Sly & The Family Stone - Higher!
2014
More Album Designs
2014
Infographics
2016
Reports
2015
Marketing Sales Pages
2014
Pink Floyd
2014
↑Back to Top